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Let’s face it—LinkedIn can feel like a tricky place to get noticed. With so many posts popping up every second, getting lost in the noise is easy.

But don’t worry! Here’s a guide to some common mistakes people make when posting on LinkedIn and how to fix them so you can get more eyes on your content.

Ready to stand out?

1️⃣ Weak Hook (Or None at All)

❌ “LinkedIn is a great platform for networking. Here are some tips.”
✅ “Did you know 80% of LinkedIn posts get zero engagement? Here’s how to make sure yours isn’t one of them!”

💡 Tip: Start with something bold, surprising, or a question to grab attention right away.

Why It’s a Mistake: If your hook is weak, people won’t stop scrolling. You need to make them want to keep reading with something that stands out.

2️⃣ Too Much Text, No Structure

❌ “LinkedIn is an amazing platform for professionals to grow their network, share insights, and build their personal brand. However, many people struggle with writing engaging posts because they don’t structure their content properly, leading to low engagement and poor visibility on the platform. If you want to get more traction, you need to think about how you present your content…”

✅ *”Want to boost your LinkedIn engagement? Here’s how:

• ✔ Keep your sentences short
• ✔ Add line breaks for better readability
• ✔ Use bullet points or emojis to structure your content”*

💡 Tip: People skim posts, so make them easy to read.

Why It’s a Mistake: Long, dense paragraphs can overwhelm your readers. Break it up to make your content easy to digest. It’ll keep them engaged longer.

3️⃣ Talking Only About Yourself

❌ “I just got promoted! I worked so hard, and I’m proud of myself.”
✅ “Big news—I’ve just been promoted! Here are 3 lessons I learned that might help you in your career too.”

💡 Tip: Even when it’s about you, think about how it can help or inspire others.

Why It’s a Mistake: If you focus only on yourself, your post might come across as bragging. Share what others can learn from your experience—it’ll make them want to engage more.

4️⃣ Tagging Too Many People Who Don’t Engage

❌ Tagging 15+ people with no reason for them to be involved
“Great insights from my network! @John @Sarah @Mike @Anna @Tom @Lisa @David @Emma @Sophia @Alex…”

✅ Tagging only people who are actually involved
“Had a great chat with @Sarah and @Mike about LinkedIn engagement. What do you think?”

💡 Tip: Don’t tag people just to get attention. Tag those who are part of the conversation.

Why It’s a Mistake: Over-tagging can annoy people and hurt your post’s reach. If people don’t engage, your post’s visibility takes a hit.

5️⃣ Too Many Hashtags

❌ “Great tips on personal branding! #linkedin #business #marketing #success #entrepreneurship #growth #branding #leadership #career #motivation #networking #sales #hiring”

✅ “Want to stand out on LinkedIn? Here’s how! #PersonalBranding #LinkedInTips #CareerGrowth”

💡 Tip: Use 3–5 targeted hashtags that are relevant to your content.

Why It’s a Mistake: Piling on too many hashtags looks spammy and can confuse the algorithm. Stick to a few that really fit what you’re talking about.

6️⃣ Using Poor Quality or Irrelevant Visuals

❌ Using blurry or off-topic stock photos
✅ Use high-quality, relevant images, carousels, or branded graphics

💡 Tip: If you’re using AI-generated visuals, make sure they look polished and on-brand.

Why It’s a Mistake: Poor visuals can make your post look unprofessional. Always use images that complement your message and represent your personal brand.

7️⃣ Posting Without Giving Value

❌ “Networking is important for career growth.” (Too vague, doesn’t provide any real value)
✅ “Here are 3 actionable networking tips that helped me land my last job:”

💡 Tip: Make sure every post teaches, inspires, or entertains your audience in some way.

Why It’s a Mistake: Generic posts don’t do anything for your audience. Make sure you’re always offering something they can use or learn from.

8️⃣ Using Generic AI Text Without Personalizing It

❌ “LinkedIn is a professional networking site that allows individuals to connect and share insights.”

✅ “I used to struggle with LinkedIn posts until I found a simple formula: Hook → Value → CTA. Here’s how you can apply it too!”

💡 Tip: Use AI as a starting point, but add your personal touch.

Why It’s a Mistake: AI can help generate ideas, but it often lacks personality. Make sure your posts sound like you to keep them engaging.

In the end, LinkedIn is all about standing out and sharing content that resonates with your audience. Avoid these mistakes, and you’ll see more engagement with your posts.

Need some help boosting your personal brand on LinkedIn?

Talent-e can help—get started today!