LinkedIn isn’t just a place to announce career moves anymore.
As Forbes explains, content sharing is now a must on the platform.
It’s where leaders build visibility, share ideas, and shape conversations. And when you’re putting your voice out there, when you post can matter just as much as what you say.
Even a great post can go unnoticed if it lands at the wrong time.
So here’s what the data—and experience—tells us about timing things right this year.
When Posts Tend to Perform Best
If you had to choose just one slot? Tuesday at 10 a.m. is hard to beat. People are settled into their week but not yet overwhelmed.
Other strong moments:
- Monday and Thursday mornings between 8 and 11 a.m.
- Wednesday afternoons around 2 to 3 p.m.
- Friday late morning, from 11 a.m. to 1 p.m.
Weekends? They’re quieter. But if you do post then, late mornings (between 10 a.m. and noon) tend to work better.
Quick Snapshot of Best Posting Times
| Day | Best Times (Local Time) |
|---|---|
| Monday | 8 a.m., 10 a.m., 11 a.m. |
| Tuesday | 8 a.m., 10 a.m., 11 a.m., 12 p.m. |
| Wednesday | 10 a.m., 2 p.m., 3 p.m. |
| Thursday | 8 a.m., 10 a.m., 11 a.m., 12 p.m., 2 p.m. |
| Friday | 11 a.m., 12 p.m., 1 p.m. |
| Saturday | 8 a.m., 10 a.m., 12 p.m. |
| Sunday | 8 a.m., 10 a.m., 12 p.m. |
But Don’t Forget: Your Network May Live in Different Time Zones
This part’s easy to overlook—especially if you’re working globally. Your network might be spread across regions, and what’s “mid-morning” for you might be evening or night for them.
If you’re speaking to a global audience, stagger your posts.
Try different time slots and watch what resonates. Some execs even alternate their posting times weekly to cover more ground.
How Often Should You Post?
No need to flood the feed. Just be present and consistent.
- 3 times a week? Go with Monday, Wednesday, and Thursday.
- 4 times? Monday through Thursday.
- 5 times? Add Sunday to the mix.
More than that, and you risk fatigue. Less than that, and you lose momentum.
Why Timing Works the Way It Does
People check LinkedIn during natural breaks—morning coffee, lunch, or that quick scroll between meetings. Weekdays win because it’s when the mindset is most “professional.” And when you catch your audience at the right moment, LinkedIn’s algorithm gives your post a better chance to spread.
There’s no one-size-fits-all rule. Watch your audience. Notice when they engage. And above all, show up regularly with content that reflects your voice and values. LinkedIn rewards relevance—and timing helps you be seen at just the right moment.
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